When we use the slogan "The People College tie", our college is very small and very simple facilities are becoming known. Long ago when I introduced that I worked in AMIKOM Yogyakarta, so people do not know at all, but when I memperkenlakan myself that I am from AMIKOM that "The College Place tie". The person is then "Oh yes I know". Therefore, we have a simple word that can be entered in the customer's mind is very important. At first he said "The College Place tie" There is a play on the "Place Coolie tie" I just smiled course, is in fact the building is ugly and a college student on a student AMIKOM not accepted everywhere. I even had a car with other people who do not know I was discussing the word "place tie College People" which they said was a strange word and funny, but embedded in their minds. Some of my seniors told to immediately remove or alter other words, because the word is synonymous with the word salesman. Many people think a salesman is a lowly employee, who sell to and fro, into one office and one office and lainmasuk house to another house down the street, carrying merchandise to wear a tie. Sometimes they ask for time and selling a way to force. Such was the impression of a salesman in the eyes of society. Nevertheless such salesman is a salesman who was still a junior. That's the job I've ever tekuni many years and tried to do for the time and sold with no force, but I still get the sap. At one point I stop with the folder that contains the brochures into the house in one housing. Suddenly the door shut, which indicates their homes should not be touched me. Then I came out of the yard and the house next door to the house, not least with the first incident, which closed the window dressing out loud so I left the house. Possible homeowners have bitter experience of the salesman, who still juniors. That is a very valuable lesson and the lesson I have never forgotten to this day. I always remember the event, so I learned to respect the salesman, the other lowlife, so be a more sensitive and more empathetic to others.
I use the word "place tie College People", just want to be known that we were different. We only intend to tie the student has the confidence, not insecure. If they wear a tie for a minimum of three years, we hope that future students when working in the office was used to wearing a tie, influence behavior and can be a person who works professionally. We symbolize the tie as a symbol of professionalism. We must find the word as our corporate identity. We are familiar with the metaphor that "a picture is worth a thousand words", whereas our purposes, must find that "words are a thousand pictures". If it can not be the first company, the company became the first category. If Itupun we can not do then find something simple, unique and attract attention is "the thousand pictures" or in other words be the first company in the memory.
When I was with friends Yogyakarta was founded AMIKOM I use different strategies with others. We were very aware that we are a small college, Academy-shaped with a very simple building and we have not even pay the rent, because they do not have the money. With limited money and simple facilities, then we can only do limited marketing and accept students from the remnants of other universities that are not accepted. Prospective students who feel like a failure from other places and go to college to where we are forced to, because there is no other choice. When we receive all the register at our college. Input prospective students as it forces us to turn the brain to educate them well so that they become successful. In addition, we also have not experienced and inexperienced teachers to educate them. We have little experience of educating students in the Institute of Vocational education who show their skills, rather than conceptual. Our days to think hard to try to provide education appropriate to their abilities.
Dhuhur completed, in front of small mosque, I sat daydreaming, thinking hard to find the best way to educate students whose capacity is limited, and feel they have failed, occurred suddenly an inspiration to educate students in different ways. Usually in universities, students educated with outstanding intellectual abilities, because it has a lecturer who is very good intellectual ability. Instead we were with input from hand to mouth can not be educated in a way like the other universities. We can not educate them with good knowledge, because they are students with the ability to capture the knowledge of a mediocre and inexperienced teachers, then we can not educate in the same way the college was good. We try to educate them to highlight the mental attitude first, then hone their skills and then polished a little knowledge. The first stage, we just want them to no longer feel like a failure, despair, and we hope they bounce back and become a self-confident students. To achieve this purpose we try to educate them by using the Achievement Motivation Training perfected, we call it the Super Superior Training. The training model incorporates Super Camp from Bobby De Potter, Achievement Motivation Training and Training Spiritual Emotional intelligence or intelligence.
The results of this training we hope these students have self-awareness, knowing who she was, able to control emotions, motivated to reach his goals, have empathy and have social skills and have a high spiritual intelligence. Two of the most important thing in education is students have a positive mental attitude and confidence. To maintain a positive mental attitude and confidence is, when college students are required to wear a tie, eventually led to "The College Place tie". My harsh language so that they rise from despair and failure "Stupid is not nothing but confident" that makes you be successful in the future. Strategy using a memorable word, namely "The College Place tie" it turns out we just knew that it was a positioning strateg
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